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        Shopper Insights: Consumers aren’t the only ones who buy with their eyes

        - Produce with Pamela
        How can retail shake-ups present opportunities for marketers?

        Shopper Insights: Looks matter to consumers, and retailers

        - General News
        The draw of quality and appearance at a discounter might surprise you.

        Where and how often consumers shop unlocks marketing opportunities

        - General News
        Knowing where and how often consumers shop can be a key to an effective marketing strategy.

        Shopper Insights 2020: Creative ways to influence new item trial

        - General News
        There are ways to reach a consumer's friends and family, and we just have to look at some other industries, says Karen Nardozza, President/CEO of Moxxy Marketing.

        Shopper Insights 2020: When looks aren’t enough

        - General News
        We’ve already covered the fact that looks draw consumers in when it comes to their regular produce purchases, but sometimes looks aren’t enough.

        Shopper Insights 2020: The why behind the buy

        - General News
        It’s easy to see what consumers are buying at retail, but if we’re going to understand how to grow those sales, we need to know the why behind the buy.

        Shopper Insights 2020: Digging deeper into who tries new items

        - Analysis
        While it’s important to know what kinds of people are more likely than others to try new fruits and vegetables, there’s a willingness among all demographics.

        Shopper Insights 2020: Who wants to try new items?

        - General News
        The great hurdle for a marketer of anything is getting your customer to try something new. In the fresh produce world, this is what leads to incremental sales and hopefully, greater consumption.

        Moxxy Marketing adds Project Coordinator to East coast team

        - General News
        Moxxy Marketing has hired Project Coordinator Christina Fuentes to support an expanding East Coast team.

        Take a fresh look at shopper data

        - Analysis
        A new consumer survey has answers to how consumer shopping and eating behavior have changed in 2020.