SAN FRANCISCO, Oct.?22, 2020 —?GrubMarket announced it has completed the acquisition of Best Fresh?Produce, Inc. BB #:207043, a highly?regarded and well-scaled?provider?of a wide array of fresh fruits and vegetables, with an established customer base in?California, Midwest, East Coast, and other major metropolitan areas around the U.S. Best Fresh Produce is also a major supplier of dates nationwide.
Best Fresh?Produce?was founded in 2007?by Zakaria Trad?and?Abdul Basset Trad, and is based in?Los Angeles, California. It partners directly with growers in the region to supply high-grade wholesome produce?from seeds to table.
This is GrubMarket’s fifth?acquisition in the?Los Angeles?area.?The company plans to?continue?bolstering its strategic presence?in the?region. Best Fresh Produce?will remain based?in?Los Angeles, and will continue to be managed by its current leadership team.
“We are thrilled?to join the GrubMarket family and look forward the new growth opportunities that GrubMarket’s technology and network will generate. Delivering the finest quality?food to our customers in direct partnership with growers brings us pride in what we do. We are delighted to learn that GrubMarket shares the same value of supporting farmers on their platform, and promoting the integrity and sustainability of healthy fresh food developed from seeds to table,” said?Zakaria Trad, CEO of Best?Fresh?Produce.
“Best Fresh?Produce?is a?highly respected wholesome produce?provider?in the?Los Angeles?area. They work directly with an outstanding?variety of farmers in the region, and is committed to supplying healthy,?fresh produce with the highest standard?of quality and sustainability. We are delighted to welcome them to the GrubMarket family.?Together,?we will build a greater customer base and a stronger grower network in the food ecosystems of Los Angeles?and nationwide,” said?Mike Xu, CEO of GrubMarket.
Lastly, Best Fresh?Produce will now be able to utilize GrubMarket’s innovative proprietary WholesaleWare software suite, the company’s Software-as-a-Service platform providing food industry suppliers and vendors with seamless financial management, easy-to-use online ordering and sales, precise inventory management, and engaging CRM tools.
Founded in 2014, GrubMarket is a?San Francisco-based food technology startup operating in the space of food ecommerce (both B2B & B2C) and providing related technologies (vertical SaaS) to solve inefficiencies in the American food supply chain. Currently, GrubMarket operates in?California,?Washington,?Texas,?Michigan,?New York?and?Massachusetts, with plans to expand to other parts of the country.